<p><div class="et_pb_section et_pb_section_0 et_pb_with_background et_pb_fullwidth_section et_section_regular" >
				
				
				
				
				
				
				<section class="et_pb_module et_pb_fullwidth_header et_pb_fullwidth_header_0 et_pb_text_align_left et_pb_bg_layout_dark">
				
				
				
				
				<div class="et_pb_fullwidth_header_container left">
					<div class="header-content-container center">
					<div class="header-content">
						
						<h1 class="et_pb_module_header">Focus Group Discussions</h1>
						
						<div class="et_pb_header_content_wrapper"></div>
						
					</div>
				</div>
					
				</div>
				<div class="et_pb_fullwidth_header_overlay"></div>
				<div class="et_pb_fullwidth_header_scroll"></div>
			</section>
				
				
			</div><div id="about" class="et_pb_section et_pb_section_1 et_section_regular" >
				
				
				
				
				
				
				<div class="et_pb_row et_pb_row_0">
				<div class="et_pb_column et_pb_column_3_5 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
				<div class="et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner">Focus groups provide the opportunity to hear in-depth attitudes and perceptions of individuals in a group setting to better understand nuanced and salient issues. Focus groups are appropriate when the research question is somewhat amorphous, for example, when policy makers can identify an important issue or program, but they are unsure how it is viewed by those citizens most impacted by the issue or program.<br />
The research team can also use focus groups to learn the language that people use to communicate information about a particular issue. Listening to how people talk provides an opportunity to craft messages that are guided by the actual rhetoric used by those they are targeted to reach and gives those messages added credibility.<br />
Focus group discussions generally last 90 minutes to two hours and include 10-12 individuals. Participants are generally recruited by telephone and screened using a short questionnaire to ensure that they truly represent the population of interest. A minimum of two focus group discussions are usually held so that a comparison can be made and the researcher can identify recurring themes</div>
			</div>
			</div><div class="et_pb_column et_pb_column_2_5 et_pb_column_1  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_image et_pb_image_0">
				
				
				
				
				<span class="et_pb_image_wrap "><img decoding="async" width="1920" height="1080" src="https://bcsr.rutgers.edu/wp-content/uploads/2022/12/focus-groups.jpg" alt="a person taking an online survey" title="focus groups" class="wp-image-894" /></span>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div></p>
